Google, that massive internet company with the moniker, “Don’t Be Evil”, has begun a new trend of creating not only top-quality software, but also designing competitive hardware of their own. This week, Google announced the Acer C7 Chromebook, which now sells alongside their Samsung Chromebook as well as their relatively new line of Nexus devices.
Could this mean that Google is finally expanding their reach to one day include outlet stores in direct competition of Apple? Rumors abound at this point, however this is a very likely move on Google’s part in the near future. As they’ve proven time and time again, experiencing a Google retail booth is a very neat reminder that they can put on a good show.
So what would a potential Google retail store look like? I’m not a betting man, though I’d wager it’ll resemble nothing marginally similar to Apple’s minimalistic approach; with their hardwood floors, geeky/hipster employees, and white, white, white everything else.
Google likes to promote their Android character at trade shows and conferences, so expect him to have a major spotlight as a clear differential from Apple. Google also enjoys cool slides and green colours. Maybe they’ll install a crawling tunnel between the checkout register and the front door. Perhaps they’ll place one of Honda’s ‘Asimo’ robots in every store to welcome customers and hand out fairy dust and magic.
The point is, it’s long overdue for Google to have a presence in the mall and outlet scene. And now that they’re beginning to introduce trademark computers and gadgets, perhaps they’ll also begin expanding to a city near you. Already the Apple store experience is pretty neat, if you’re into that sort of thing. Just imagine how much cooler a Google store would be, since they don’t have the limitations a minimalistic approach brings. This is not a secret to Google. We just hope they’d hurry it up a little faster.